ASSOCIATE CREATIVE DIRECTOR, MANIFEST LLC
March 2016 to present
Lead one of the agency’s premiere client relationships, which encompasses content strategy and development, visual design, SEO, and email, social and performance marketing. Serve as a partner for clients and agency client services to evolve relationships. Mentor and manage junior staff.
FREELANCE WRITER & SOCIAL MEDIA MANAGER
2009 - present
Work has appeared in a variety of regional and national publications, including Men's Health, Gizmodo, and ThisOldHouse.com.
BOARD MEMBER, SURGE FOR WATER
Jan. 2016 to Jan. 2018
Served a two-year term as the volunteer development director and board member for a global 501(c)3 nonprofit that invests in safe water and sanitation solutions to help end the cycle of poverty.
EDITOR, WEATHER.COM
April 2013 - March 2016
Directed health/science vertical strategies, which included creating content (articles, slide shows, short videos, digital documentaries and long-form narratives) and managing, top-editing and mentoring junior editors. Helped deliver vertical traffic/ad impression goals, as the total site received more than 2 billion annual page views.
SENIOR EDITOR, EVERYDAYHEALTH.COM
Aug. 2011 - April 2013
Owned several high-priority site verticals, which required reporting and writing daily news articles, managing the homepage and social media channels and overseeing freelancers producing 30+ articles per month. Top-edited and mentored junior staff. Collaborated with UX, technology and design teams on new digital product development.
SOCIAL MEDIA/COMMUNITY MANAGER, EVERYDAYHEALTH.COM
Jan. 2011 - Aug. 2011
Directed and implemented social media strategy, which included coordinating a $100,000 ad budget. Ran reader contests and assisted with mobile apps. Grew social media audience 500 percent in six months.
WORK EXPERIENCE
ANNIE HAUSER CLARKSON
Creative leader, content strategist and marketer. My maxims: Work hard. Never stop learning. Everyone needs an editor.
CAPABILITIES
CONTENT STRATEGY
I lead cross-functional teams to create smart content that works from ideation to conversion.
WRITING & EDITING
In the past 10 years, I've had a hand in thousands of articles crafted for global audiences.
CONTENT MARKETING
Social media, email newsletters, analytics, search optimization — I help brands put the pieces together.
SAMPLE PROJECTS
MICHIGAN MEDICINE CONTENT PROGRAM
March 2016 - Present
An ongoing content engagement that strengthens Michigan Medicine’s reputation for healthcare innovation, research and medical education while continuing to position the health system as the best source for care for Michigan residents.
KATRINA 10
August 2015
An award-winning editorial package marking the 10th anniversary of Hurricane Katrina, produced as part of a team of writers, editors, photographers and producers while on staff at weather.com.
STICKY BUSINESS
July 2015
The fascinating true story of Quebec's maple syrup cartel and its fight against natural forces, across-the-border competitors and much more. Named one of The Daily Beast's best longreads of the week.
VIRUS HUNTERS VIDEO SERIES
December 2013
A digital short documentary series, produced for Weather Films in partnership with author David Quammen, which traced the origins of viral diseases across the globe and profiled the people who fight them.